Research in Motion (RIM) has begun pitching upgrade incentives for its upcoming BlackBerry 10 platform.
The company introduced the "BlackBerry 10 Ready Program", which says it will help customers preserve their investments, but comes with financial encouragement to stay with RIM.
Existing customers who subscribe to the BlackBerry Technical Support at the Advantage level or higher can request to receive a free BlackBerry 10 smartphone as soon as they have installed and run BlackBerry Mobile Fusion (which will be replaced by BlackBerry Enterprise Service 10), and have completed an online learning course to qualify. RIM said that it will then send out the phone when the devices become available.
The company has not provided further details about this phone, but recently published a teaser image of the first BB10 phone on the BlackBerry 10 promotional page. RIM has scheduled the BlackBerry 10 launch event for January 30, 2013. To provide the phone with enough exposure, the company will hold multiple launch events around the world.
Wolfgang GruenerWolfgang Gruener is a contributor to Tom's IT Pro. He is currently principal analyst at Ndicio Research, a market analysis firm that focuses on cloud computing and disruptive technologies, and maintains the conceivablytech.com blog. An 18-year veteran in IT journalism and market research, he previously published TG Daily and was managing editor of Tom's Hardware news, which he grew from a link collection in the early 2000s into one of the most comprehensive and trusted technology news sources.
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