Understanding Business Analytics

Understanding Business Analytics
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The goal of business analytics is to present you with data about your business in such a way that you can easily make sense of what that data means.  But with many businesses, the more data they have on hand, the less it makes sense.  Correlating data so that it provides you with an understanding of how your business works, where its pressure points are, and where it’s suffering from stress, requires more from you than just gathering the data into a chart and making it multi-colored. 

Tom’s IT Pro speaks to the world leaders in business analytics, including IBM, CA, and Informatica, to help you realize how better analytics leads to better intelligence.

Scott M. Fulton, III has chronicled the history of computing as it happened, from the unveiling of the Apple III to the undoing of MS-DOS to the rise of the cloud.  Scott was one of the original online managers of the Delphi network (you remember modems, don’t you?), part of the original editorial team of Computer Shopper (you remember paper, don’t you?), the Senior News Editor at Tom’s Hardware and the original TG Daily (you remember... never mind), and for four years served as managing editor of Betanews.  He’s the author of 17 books and over 5,000 articles printed worldwide in multiple languages.  Scott also appears as contributing technology analyst on NTN24’s Ciencia, Salud y Tecnología.  So basically, he has at least one finger in just about every medium, in hopes that maybe one of them will take root and bear fruit.  You never know, something could happen.  His fingers are crossed.  (Which could explain the typing problems.)  While he’s waiting, Scott and his wife Jennifer, herself a best-selling author (where do you think he gets it?), run Ingenus, LLC, an editorial services provider for technology and higher education publishers.  Right now, their daughter is probably on Tumblr telling her friends how Dad keeps finding something new to go wrong with his VCR. You can follow Scott on Twitter at @SMFulton3.

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