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Dropbox Expands Further Into The Enterprise With New Partnerships

By - Source: Toms IT Pro
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Dropbox announced this week that it is extending its solution to include direct support for enterprise mobility management (EMM) suites from IBM, Inventit, Softbank and Matrix42. Client support will be available on iOS and Android, which covers a vast portion of the market.

This is a good announcement for Dropbox, as adding IBM to existing partners VMware AirWatch and MobileIron covers a broad spectrum/portion of the addressable market. This is also positive progress, as selecting "standalone" enterprise file sync & share (EFSS) market is quickly declining, and being replaced with mobile content management (MCM) as part of a more strategic mobility strategy and technology purchase.

"The addition of EMM integration will enable Dropbox to extend capabilities to a broader set of organizations and use cases that need secure enterprise mobile management, providing even more value for Dropbox’s 150,000 business customers," according to Dropbox.

It also addresses a known gap in Dropbox around security and containers. While Dropbox is often the consumer and end user's choice, enterprises have been weary to adopt Dropbox for Business. Instead, they often select tools such as Syncplicity, Citrix ShareFile, BlackBerry WatchDox and AirWatch Content.

The improved metadata API plugs another gap in Dropbox: core enterprise content management (ECM) functionality required for ECM tool replacement.

IBM has officially joined the Dropbox Premier Partner Program to better interface its MaaS360 product with Dropbox business solutions, and enhance the existing SAP and Oracle ERP integration.

Finally, IBM customers can configure Dropbox to only operate on IT-managed mobile devices (iOS and Android). While not all IBM customers use MaaS360 this way (or all devices are configured this way), those who do force devices to be managed will benefit from stronger file protection against data loss and IP leakage.