Apple, Google Greening the IT Sector
According to the newest Greenpeace Click Clean report, Apple, Google, Facebook and Switch are leading the charge to make the IT sector more environmentally friendly. That's great considering about 12 percent of global electricity consumption will used by IT departments this year. Unfortunately, the majority of IT sector growth takes place in areas where there is "little to no renewable energy sources, " such Virginia.
Greenpeace projects that global internet traffic will triple by 2020, with some 4 billion users on digital media. Video streaming alone is projected to reach 80 percent of all data demand by that same year. That makes IT groups for the media companies absolutely essential.
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According to the report, data centers and IT networks have grown in their energy footprint over the last five years. Apple, in particular, has topped this report for three years in a row. And Apple and Google have both actively been using their influence to push for more renewable energy forms be implemented by companies. Amazon's Web Services (AWS) is called out in the report for having taken "some important steps" toward becoming such a leader, but its rapid growth in Virginia held it back.
"Leading tech companies in the US have shown that clean power can be both good for the environment and for business," said Jude Lee, senior climate and energy campaigner at Greenpeace East Asia.
The worst offenders, in terms of environmentally damaging energy sources for data centers, include DFT, KT, LG and SK Telecom. Following those includes Acer, Asus, Chunghwa Telecom, FarEastone and Taiwan Mobile. Greenpeace is hoping more companies will make a commitment to becoming 100 percent powered by renewable energy. The most recent company to make this commitment? HP Enterprise.
The full report from Greenpeace is a hefty 90-plus page, and addresses many other areas of technology beyond the IT sector. But a key component of their study is to urge companies to be transparent on IT energy performance and consumption.