Smartphones and Tablets Beat Personal Computers in Market Share

By - Source: Toms IT Pro

IDC research reveals smartphone and tablet growth has not only outpaced personal computers. It has dramatically changed the smart device landscape and mobility demand, however.

Recent International Data Corporation (IDC) research shed new light on the changing landscape of the connected device market, with smartphones and tablets taking a demanding lead over notebooks and desktops. According to IDC, tablet purchases grew by over 78% in 2012 from the previous year, while smartphones were up by over 46%. "Smartphones and tablets are growing at a pace that PCs can't realistically keep up with because of device prices and to some extent disposability," says Ryan Reith, IDC’s program manager.

IDC’s Worldwide Quarterly Smart Connected Device Tracker revealed a 4.1% decline in desktop PC market share in 2012 from the previous year, while portable PCs dropped by another 3.4%. Among the four connected device categories, smartphones took the lead with 60.1% market share, followed by 16.8% for portable PCs, 12.4% for desktop PCs and 10.7% for tablets in 2012. Although tablets still represent the smallest chunk in the total market share for smart devices, they account for the biggest year over year increase at 78.4%.

As for smart device vendors,Samsung took a demanding lead in 2012 with a 119.3% increase bringing the company a 20.8% total market share. Apple followed at 18.2% market share, with Lenovo, HP, Dell and others falling behind.  

Mobility, decline in price, as well as a shorter lifecycle are the major contributing factors in tablet and smartphone growth. The average selling price for tablets and smartphones decreased in 2012 at the same time as demand for workplace and personal mobility increased. What’s more, smartphones are expected to outgrow feature phones for the first time this year, with a predicted 50.1% of the total mobile phone share worldwide, which translates into a 20% increase from 2011. The demand for cheap, smart, mobile devices is only going to continue to grow.

Kasia LorencKasia LorencKasia Lorenc is a contributor to Tom's IT Pro. Combining her love of IT and marketing, she currently serves as the Director of Technology and Search Marketing for Zacuto USA in Chicago.

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