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2012 Data Protection & Breach Readiness Guide Released by OTA

By - Source: Toms IT Pro
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The Online Trust Aliance 2012 ReportThe Online Trust Aliance 2012 ReportThe Online Trust Alliance (OTA) just released its 2012 Data Protection & Breach Readiness Guide and offered some impressive data that summed up a 2011 that included the massive breach into Sony's PlayStation Network.

According to the Online Trust Alliance (OTA), 126 million people were affected by data theft last year. There were 558 publicized breaches in total. 97 percent of break-ins were made possible via SQL injections and 76 percent of all breaches were server exploits.

The OTA said that nearly all of those breaches - 96 percent - could have been prevented had the operators followed the guidelines of the OTA. The total cost of all 558 cases came down to $6.5 billion to U.S. businesses, which translates to an average cost of $7.2 billion per breach, or $318 per record.

“Combined with the increased awareness of these high visibility incidents and aggressive data collection and sharing practices, consumers’ trust and online confidence is under attack. By following the recommendations in this guide we have an opportunity to enhance online trust and promote the vitality of the internet,” said Craig Spiezle, Executive Director and President of the Online Trust Alliance.

“Data privacy and protection are critical issues for any business today, so it’s important that C-level executives take a proactive approach and demonstrate leadership on these issues,” said comScore co-founder and chairman, Gian Fulgoni. “That means adhering to industry-accepted best practices for prevention of a data incident and establishing the appropriate procedures to respond quickly and decisively should such an unfortunate event arise. Businesses who step up to the plate and demonstrate accountability on these issues not only practice an effective form of risk management, but also establish long term trust with their customers, creating a win-win for all parties involved.”

The complete guide may be downloaded at no charge.