Social Lag in the C-Suite: Why Aren't More CIOs Using Social Media?
There have been a lot of new bits popping up online since a recent study, conducted by CEO.com and Domo, revealed that the majority of Fortune 500 CEOs, simply, do not use social media -- at all. As a matter of fact, only 32% of CEOs have at least one active account on Facebook, Twitter, LinkedIn, or Google+. LinkedIn, the more popular choice among CEOs, led the pack by a significant margin at 28%. Facebook followed with 7%, Twitter with 6% and Google+ with 1%.
>> Read More: CEOs and Social Media: LinkedIn or LinkedOut?
But how does that compare to CIOs? The Chief Information Officers -- with their finger on the pulse of corporate technology; those who navigate these vast organizations through the ever-changing vortex of the matrix. Clearly, they must embrace the very technology they make available to their customers and employees. But that's simply not the case, according to harmon.ie.
A similar study was conducted by harmon.ie last year, focusing on the top-ranking CIOs of Fortune 250 companies. Although methodology was a little different, they found that a mere 10% of CIOs are engaged in any form of social media.
Mark Fidelman, Chief Social Strategist at harmon.ie and lead author of the CIO analysis said, "these 250 CIOs are charged with transforming the world's largest enterprises, yet our analysis shows that most have relatively little experience using the kinds of tools that are needed to drive that change. That is a major stumbling block, according to CIOs and business experts we have consulted”.
>> Related: Social Networking: Redefining Team Dynamics
A breakdown, by platform was not available for the CIOs and, for a true comparison it would have been preferable that the same methodology be used across the board, but regardless, the results are surprising:
From the data above, we can derive the following of CEO/CIO social network involvement:
- All CEO Groups use LinkedIn > American public
- Fortune 100 CEOs > Fortune 500 CEOs
- Inc 500 CEOs > Fortune 100 & 500
Because of the change in CEOs from 2012 to 2013, we need to keep in mind that an additional 4 CEOs were included in the study and that new CEOs joined and others fell off of the Fortune 500 CEO list. How many of the existing actually adopted social media from 2012 to 2013?
Twitter made an impressive gain of 10% in adoption, which should translate to additional ten CEOs using the platform from 2012 to 2013. But of the additional ten, only seven of those 2012 CEOs had joined Twitter. Five CEOs, already using Twitter, joined the 2013 Fortune 500 list, where two, 2012 Tweeting CEOs, fell off the Fortune 500 list by 2013. So, truly, we only have seven new Twitter adopters, bringing that 10% down to 7%.
Anne Watson is a Sr. Systems Engineer/Altiris Consultant and has been working in Information Technology for over 15 years. She has worked for notable companies, such as Skechers USA, Mercury Insurance, UCLA Medical Computing, and DIRECTV. Though she has held many roles over the years: Windows Administration, Project Management, Business Analyst; her real passion lies in Asset Management. Anne's mantra is: Knowing what you have; knowing what you need; knowing what you can live without...that's Asset Management.
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