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Social Networking: Redefining Team Dynamics

Social Networking: Redefining Team Dynamics

The times they are a’changin’. The world of social networking has been entering the workplace and making quite the impact. Mediums such as Facebook and Twitter have seeped into the business world, shifting corporate mentality and, by virtue, changing the tone:

  • si-lo [sahy-loh], noun: A mind-set present in some companies when certain departments or sectors do not wish to share information with others in the same company. This type of mentality will reduce the efficiency of the overall operation, reduce morale, and may contribute to the demise of a productive company culture. (
  • col-lab-o-ra-tion [kuh-lab-uh-rey-shun], noun: General: Cooperativearrangement in which two or more parties (which may or may not have any previous relationship) work jointly towards a common goal. (

Mark Zuckerberg's Facebook gave us a window into the worlds of our friends and loved ones making us feel that no one is too far away. Jack Dorsey’s Twitter taught us how to get our message out succinctly, in 140 characters or less. Reid Hoffman brought us LinkedIn, a network for our professional careers. Although, all of these originated as social networking mediums for personal use, they have somehow found their way into the workplace and are leading the pack as business tools used by employees.

On the flip side, tools developed specifically for the enterprise, such as Microsoft SharePoint, IBM Open Connection, Salesforce, Chatter, Yammer, and Jive are lagging behind the popular Facebook, Twitter and LinkedIn. Their enterprise adoption is listed in order from highest to lowest, not individual usage.

Anne Watson is a Sr. Systems Engineer/Altiris Consultant and has been working in Information Technology for over 15 years. She has worked for notable companies, such as Skechers USA, Mercury Insurance, UCLA Medical Computing, and DIRECTV. Though she has held many roles over the years: Windows Administration, Project Management, Business Analyst; her real passion lies in Asset Management. Anne's mantra is: Knowing what you have; Knowing what you need; Knowing what you can live without...That's Asset Management.

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