VMware and EMC announced a big data-meets-cloud platform joint venture in December, and on April 1 it goes live as Pivotal--an organization that brings elements of both companies together to provide Platform-as-a-Service tools that compete with products available from companies like Amazon.
Pivotal is expected to push virtual services like networking, security, storage, data analytics and management. The Cloud Foundry software will allow the company to host its cloud services on top of other cloud services (including Amazon’s), and won’t be proprietary to VMware systems. This is the main reason that Pivotal had to be an independent organization without corporate loyalties to either VMware or EMC.
The Pivotal Platform is expected to release its products in the second half of 2013. The joint venture is headed by Paul Maritz, who stepped down as VMware’s CEO in July 2012. VMware will continue to focus on developing software-defined data center technology.
Rachel Rosmarin's technology experience goes back a decade to the dawn of Wi-Fi, smartphones and the Mp3. She has an in-depth knowledge of consumer electronics and has cultivated her love of useful new toys and innovative social software at publications including Tom’s Guide, Forbes, 2.0, Sound & Vision and Mobile Magazine. She holds degrees in Journalism and Science In Human Culture from Northwestern University and is based in Los Angeles.
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