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VMware Launches Industry's First Identity As A Service (IDaaS) For Mobile And Cloud Management

By - Source: VMware

Today at VMware's Business Mobility Summit, VMware announced its new Identity Manager product that's available on premises or in the cloud as an Identity as a Service (IDaaS) offering, the first and currently only IDaaS available on the market.

Built on open standards, VMware's Identity Manager works with any app and can even extend to Microsoft products, including Active Directory and Azure. It can be used as a complementary product alongside other solutions, but it can also stand alone.

The main focus of VMware's Identity Manager is on providing a consumer-grade experience for cloud and mobile applications in the enterprise.

"[Identity Manager] puts the user experience first, giving users an easy and simple way of getting access to any cloud service or native mobile application without having to enter the username and password," Noah Wasmer, VMware's VP of Product management told Tom's IT Pro in an interview.

The product also offers access control, giving IT admins the ability to designate which applications can be authenticated and accessed on which devices, managed versus unmanaged. This is a particularly useful feature for organizations that need to meet certain compliance standards when it comes to data access.

"This really closes that gap in terms of making sure that IT is comfortable from a compliance and security perspective and gives users the access they need with a simplified experience," Wasmer added.

Some of the key features of VMware Identity Manager include:

  • Single sign-on (SSO) from mobile devices to native applications (without the need for app wrapping) including a self-service application store
  • Automated app provisioning from a customizable application portal
  • Turnkey deployment and federation with on-prem and cloud services

What's more, the Identity Manager is tightly coupled with VMware's AirWatch enterprise mobility management (EMM) platform, so much so that it is now part of the core AirWatch offering. The integration of the Identity Manager within the EMM product is done behind the scenes; it simply comes with AirWatch.

"By simply turning on an on-premises virtual machine, or using a hosted VM, in just a few clicks you're up and running," Wasmer explained, adding that the product includes a built-in certificate authority, a built-in secure token service, and a built-in identity provider.

According to the release notes, VMware Identity Manager will also be integrated into other VMware cloud solutions, including VMware vCloud Air and VMware vRealize Air, offering IT admins SSO when working with different VMware management interfaces.

VMware's Identity Manager reached general availability today and is available as part of the AirWatch EMM product. Pricing starts at $150 per user, per year.